Essays

Adam Drake Adam Drake

Design by Committee

The rise of Jony Ive – like Dieter Rams before him – has taken industrial design from a bespoke fringe carrier relegated to the dusty backrooms of large manufacturing companies into a level of “cool” status shared with that of rockstars, celebrities, and athletes. Now, you’ll find Instagram feeds filled with the latest efforts of up-and-coming product designers, books dedicated to the typography of NASA, and articles in national magazines wondering just what these industrial artists eat for breakfast.

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